Overview

This was a unique project in which I had the opportunity to expand my footprint and design for both product and marketing. I was the lead art director where I conceptualized and sketched alternate investment categories in an isometric perspective that would be handed off to a 3D modeler. These images would be used in the UI of the app. I was also able to show a new skill set outside of my normal job duties. My involvement extended to the 3D rendering phase where I actively participated in material and color choices. On the marketing side I created the landing page which utilized these renderings along with art created by the art director.

Role

Lead Art Director
Interactive Designer

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of SoFi.