macy’s
Overview
Macy’s Inc., is an omnichannel retail organization that sells a range of merchandise ranging from apparel, accessories, home furnishings, and other consumer goods. Since the pandemic, Macy’s has revamped and updated many of their digital assets to create a more personalized and better user experience for the customer. This has led to an increase in their e-commerce sales.
My challenge was to design both digital and print media to help drive sales while putting the customer needs first.
Role
Digital Designer
Branding
Graphic Designer
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Macy’s.
By taking a more authentic and personalized approach, customers feel a deeper connection to the brand
Colors
Type
Digital
Triggered Emails Objectives:
Understand & meet the customer where she is in her shopping journey
Email the customer personalized content relevant to her place in that journey
Optimize the email with mobile-first design and concise, actionable copy
Credit & Loyalty Objectives:
Notify cardholders who did not meet the required spend threshold of their new loyalty status
Reinforce that they will still receive benefits
Optimize the email with mobile-first design and concise, operational copy
Star Pass Objectives:
Circulation 10 million
Send Platinum, Gold and Silver Star Rewards members their Star Passes filled with shopping direction to Holiday Gift Guide, coupons, and seasonal sales
Position Macy’s as the destination for shopping during Holiday 2021 and the best way to shop
