evee
Overview
Evee is a platform that assists with providing unique experiences for events and social gatherings. The platform has a curated list of activities to choose from to find the perfect experience whether in-person or virtual.
My challenge was to deliver a thoughtful, aesthetically pleasing, and clear brand identity.
Role
Visual Designer
Branding
UI/UX Designer
Wireframes
Prototype
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Evee.
My challenge was to develop a strong brand identity based on current consumers and demographics
Concepts
I created two distinct mood boards that represented a range of users that could be using the platform:
Concept 1 - “Dynamic” which was inspired by colorful, energetic, and lively photos. I wanted to create exciting movement within the mood board that would translate across all platforms.
Concept 2 - “Light & Airy” which was inspired by earthy, clean tones. I wanted the vibe of the mood board to bring a calm, peaceful feeling within the viewer.
Style Guide
Wireframes
Present
The concept that was chosen was “Dynamic”.
This concept encompasses a bold, innovative, and cool vibe.
I incorporated those ideas into the templates by adding bold, graphic frames around the picture and type. This helps to create movement that is exciting. I used vibrant colors from the moodboard and paired them with eye-catching photos.
